Burning Man is an eight-day-long annual festival that takes place in Black Rock City, a temporary city on the playa of the Black Rock Desert in Nevada, 90 miles (150 km) north-northeast of Reno, ending on the American Labor Day holiday in September. Though the event’s specific location changed from year to year in the past, recently the location has been quite constant. The event is described by organizers as an experiment in community, radical self-expression, and radical self-reliance and takes its name from the ritual of burning a large wooden sculpture of a man on the sixth day. The event is organized by Black Rock City, LLC, under the guidance of founder Larry Harvey. In 2006, nearly 40,000 people participated in The Burning Man Project.